About Us

Built for Coaches. Powered by Community.

S34T was created to simplify ticketing for amateur sports and events — giving coaches back their time, fans a seamless experience, and athletes the support they deserve. Get in the Game.

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Our Background

Our co-founders have over 50 years of experience in sports sponsorship, business development, project management, marketing and ecommerce development for Fortune 500 companies including Fox Sports, CBS, CBS Interactive, News Digital Media and the NFL. Get in the Game.

We offer...

  • More than just tickets
  • Sponsorship & fundraising
  • Data Analytics
  • Financial Accountability
  • No Cost to the school

Join the S34T mission and elevate your game experience today!

Our Vision

A future where every school, club, and community event is accessible, supported, and celebrated — without barriers. A future where every program can Get in the Game.

S34T Digital Ticketing is ready when you are. Get in the game!

Who We Are

Meet S34T Team

At S34T, we are dedicated to revolutionizing the way sports events are experienced by fans and managed by coaches. Our team is passionate about creating innovative solutions that enhance the sports community.

Michael Raich

President, Co-Founder, Sales, Marketing & Operations

Brett Johnson

President, Co-Founder, Technology

Stacia Burke

Director of Marketing

Brian Greenfield

Account Executive

Matt Greenfield

Senior Advisor

Alex Kim

Account Manager

Ivan Grijalva

Marketing Manager

Murphy

Mike's Boss

Ocho

Brett's Boss

Why The Name 'S34T'

Now Get In The Game with S34T
It’s a Numeronym (a number based word) like Sk8R=Skater or K9=Canine.

B

ack in the pager days the 3 was an “E” and a 4 was an “A“ Aoccdrnig to rscheearch, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Try this now 🤪
7H15 M3554G3 53RV35 7O PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG 7H1NG5! 1MPR3551V3 7H1NG5! 1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W, 0N 7H15 LIN3 Y0UR M1ND 1S R34D1NG 17 4U70M471C4LLY W17H 0U7 3V3N 7H1NK1NG 4B0U7 17, B3 PROUD! 0NLY C3R741N P30PL3 C4N R3AD 7H15.

Now, Get In the Game with S34T 😁

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Trusted By Programs Nationwide

Are You Ready?

Focus on Team Growth, Not Ticket Management.

Coaches nationwide are saving time, boosting attendance, and creating better game‑day experiences with S34T. Ready to Get in the Game?

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