Built for Coaches. Powered by Community.
S34T was created to simplify ticketing for amateur sports and events — giving coaches back their time, fans a seamless experience, and athletes the support they deserve. Get in the Game.
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About Us
Our Background
Our co-founders have over 50 years of experience in sports sponsorship, business development, project management, marketing and ecommerce development for Fortune 500 companies including Fox Sports, CBS, CBS Interactive, News Digital Media and the NFL. Get in the Game.
We offer...
- More than just tickets
- Sponsorship & fundraising
- Data Analytics
- Financial Accountability
- No Cost to the school
Join the S34T mission and elevate your game experience today!
Our Vision
A future where every school, club, and community event is accessible, supported, and celebrated — without barriers. A future where every program can Get in the Game.
Book a Demo
S34T Digital Ticketing is ready when you are. Get in the game!
Who We Are
Meet S34T Team
At S34T, we are dedicated to revolutionizing the way sports events are experienced by fans and managed by coaches. Our team is passionate about creating innovative solutions that enhance the sports community.
Michael Raich
President, Co-Founder, Sales, Marketing & Operations
Brett Johnson
President, Co-Founder, Technology
Stacia Burke
Director of Marketing
Brian Greenfield
Account Executive
Matt Greenfield
Senior Advisor
Alex Kim
Account Manager
Ivan Grijalva
Marketing Manager
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Murphy
Mike's Boss
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Ocho
Brett's Boss
Why The Name 'S34T'
Now Get In The Game with S34T
It’s a Numeronym (a number based word) like Sk8R=Skater or K9=Canine.
B
ack in the pager days the 3 was an “E” and a 4 was an “A“ Aoccdrnig to rscheearch, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Try this now 🤪
7H15 M3554G3 53RV35 7O PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG 7H1NG5! 1MPR3551V3 7H1NG5! 1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W, 0N 7H15 LIN3 Y0UR M1ND 1S R34D1NG 17 4U70M471C4LLY W17H 0U7 3V3N 7H1NK1NG 4B0U7 17, B3 PROUD! 0NLY C3R741N P30PL3 C4N R3AD 7H15.
Now, Get In the Game with S34T 😁
Get In the Game | Book a DemoTrusted By Programs Nationwide
S34T Case Studies
Success Stories from the Field
From local tournaments to major school events, discover how S34T helps coaches and programs turn complex ticketing into smooth, winning experiences.
Are You Ready?
Focus on Team Growth, Not Ticket Management.
Coaches nationwide are saving time, boosting attendance, and creating better game‑day experiences with S34T. Ready to Get in the Game?
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Your No-Contact Digital Ticketing Platform for Amateur Sports, Club Tournaments & Special Events. Get in the Game!